Axe Instinct was a really nice project to work on at CuboCC. The campaign creation was super nice and was all done by the great creative team at CuboCC.
I had to digitaly re-create the Rocco character from the beautifull spot from Passion Pictures for the world wide film
.
And we needed to remade him in a fashion as he would be a Rock Star, and link it to the famous game franchise, but the timing and juridic issues made this part of the project impossible.

Anyways I am posting the material here just for portfolio purposes, the material that came out was in the film like costume, as a caveman.

I have modeled the Rocco character and the girls hairs, I also did shading and lighting for all images.
Mauro Matheus modeled the girls based on Rocco's basemesh, and made all the girl's costumes.